One month to prepare and implement the idea, 500 VIP-guests, 700 people of service staff, 900 lightning units and 15 autos - with such a scale on 28 July in Gostiy Dvor was presented a new Mercedes-Benz S-Class.

Concept of the event, based on the Mercedes-Benz slogan "The Best or Nothing", was intended to surprise the guests and open the whole world of the brand. A show for the new car without exaggeration could be called grandiose: for the first time in the world  within one space was synchronized a spectacular video mapping with the live performance of the  symphony orchestra. At the end of the show the protagonist of the evening came out to a virtual Kremlin Embankment.

But that was not the end - the charming host of the show Vera Brezhneva invited  on a stage a piano virtuoso Denis Matsuev. Then came up on the stage prima of Russian vocal Maria Guleghina. Together with Denis Matsuev and the Orchestra of Cinematography she performed several famous opera arias.