"We all come from one sandbox" - that was the motto of the event, that took place on 1 June and was dedicated to a widescale project of Veronica Zonabend and Ruben Vardonyan - the foundation of an international school in Dilijan. The agency had a difficult task: on the one hand to tell about the serious aim, but on the other hand to make it lively and fun. Besides, the event should have been memorable for two very different categories - children and their parents.
What we started with was the attempt to imagine how a child sees the world. That‘s how appeared the idea of giant decorations - usual things through the eyes of a toddler. The main program was made in a quest format. At the very beginning at the entrance all adults got stickers with a question mark on them. The route passed through 5 themed zones, each of them had a special task: for example, to fly a kite or to measure your height. For the passed "tasks" the participant got a sticker with an exclamation mark on it - in exchange for a question mark. Having collected all the "answers", the guests got an access to the final waypoint - huge sandbox, where they could build their original sculptures. The children‘s radio and a striking group "Marimba plus" were encouraging the guests.
The culmination of the event was the launch of twenty-one thousand balloons: all eyes turned to the sky, the space becacame a sketch of the legendary cartoon "Up" - at that moment everyone really felt like a child.
Turn